Sell every room at the right price, to the right guest.
Independent revenue consulting for hotels, aparthotels and serviced apartments. Pricing, distribution and reporting handled by a specialist, without the cost of a full-time hire.
- Works with your existing systems
- No long lock-in
- Direct senior support
of independent hotel bookings came through online travel agents in 2025.
Cloudbeds, 2026 State of Independent Hotelstypical OTA commission per booking. That cost comes straight off your room revenue.
Industry commission guides, 2025OTA bookings cancel at about twice the rate of direct bookings (21.8% vs 10.6%).
Cloudbeds, 2026 State of Independent HotelsEverything your revenue needs, in one place
Take the full package or just the parts you need. Every engagement starts with your numbers, not a template.
Pricing strategy
Rate structures built around your demand patterns and comp set.
- BAR and rate-plan architecture
- Length-of-stay and restrictions
- Event and seasonal pricing
Distribution
The right channel mix to protect net revenue, not just top line.
- OTA content and ranking
- Rate parity monitoring
- Direct booking strategy
RMS setup and tuning
Get the most from your revenue system so its recommendations can be trusted.
- Configuration and room mapping
- Pricing rules and floors
- Ongoing calibration
Forecasting and budgets
Forecasts and budgets grounded in pickup, pace and market data.
- Rolling 90-day forecast
- Annual budget and business plan
- Segment and channel targets
Performance reporting
Reports owners can read in five minutes, with clear next actions.
- Weekly pickup and pace
- Monthly performance review
- Comp-set benchmarking
Team training
Practical training so good revenue decisions continue between reviews.
- Front office upselling
- Reservations and groups
- Revenue meeting structure
Different properties, different levers
Win the midweek, maximise the peaks
City hotels live and die by the gap between corporate midweek demand and leisure weekends. The goal is to price each night on its own demand, protect high-demand dates and fill shoulder nights without discounting the whole week.
Balance long stays with short-stay yield
Aparthotels mix nightly guests with weekly and monthly stays. Too many long stays lock in low rates; too few leave gaps. I set length-of-stay pricing and restrictions so every unit earns its best possible return across the month.
Make the season work harder
Resorts earn most of the year in a few months. Booking windows are long, so early pricing decisions matter. I build seasonal rate strategies, minimum-stay rules and early-booking tactics that grow revenue in the peak and extend the shoulder.
How we work together
A clear sequence, so you always know what is happening and what comes next.
Free revenue review
A look at your pricing, channels and recent performance. You get quick wins whether or not we work together.
Strategy and targets
We agree goals for ADR, occupancy and channel mix, and the plan to get there.
Setup
Rate structures, system settings and reporting rebuilt so the fundamentals run cleanly.
Ongoing management
Weekly pricing reviews, monthly performance meetings and support when demand shifts.
What could better revenue management be worth?
Move the sliders to match your property. The figures update instantly and show what small improvements mean over a full year.
A modest gain from sharper day-by-day pricing.
Pricing, restrictions and segment mix working together.
Commission saved each year by winning back bookings directly.
Illustrative scenarios based on your inputs, not a forecast or guarantee. Results depend on your market and property.
Choose the level of support you need
Every engagement is scoped to your property. Ask for a quote through the enquiry form.
Revenue review
A focused look at where revenue is being left on the table.
- Pricing and rate structure check
- Channel mix and cost review
- Written list of quick wins
Monthly retainer
Ongoing revenue management as an extension of your team.
- Weekly pricing and pickup reviews
- Monthly performance report and meeting
- RMS and channel management
- Forecast and budget support
Project
A defined piece of work with a clear deliverable.
- Pre-opening revenue strategy
- RMS implementation
- Budget or business plan
- Interim cover
Senior expertise, without the overhead
You work directly with me from the first call to the monthly report. No account managers, no junior analysts.
Decisions backed by data
Every rate change is tied to pace, pickup and comp-set evidence you can see.
Works with your systems
I use the PMS, channel manager and revenue system you already have. No forced software changes.
Net revenue, not just top line
Distribution costs are part of every decision, so growth shows up in profit too.
Clear, owner-ready reporting
Plain-language reports that show what changed, why, and what happens next.
Flexible engagement
Retainer, fixed project or interim cover. No long lock-in.
Common questions
Do I need a revenue management system?
No. Many properties start with their PMS and channel manager alone. If a revenue system would pay for itself, I'll explain why and help you choose and set it up.
How much time will my team need to spend?
Very little. After a kick-off meeting, most clients spend about an hour a month on a performance review. I handle the day-to-day pricing work.
Can you work remotely?
Yes. All work is done through your systems with remote access, plus regular video calls. On-site visits can be arranged when useful.
What size of property do you work with?
From small boutique hotels to multi-property portfolios. The approach scales to the size of the business.
What happens in the free revenue review?
I look at your pricing, channel mix and recent performance, then send a short written summary with practical quick wins. There is no obligation to continue.
Is there a minimum contract length?
No long lock-in. Retainers run month to month after an initial setup period.
Let's look at your numbers
Tell me a little about your property and I'll get back to you to arrange a free revenue review.
- Rate structure and pricing rules
- Channel mix and distribution costs
- Performance against your comp set
- Three to five quick wins to act on